SERVICES - Funnel HUBs
Convert Some of Your 96% of Lost "Shadow Sales Funnel" Traffic Into Happy Customers
A Funnel HUB has remastered the website with a completely unique concept centered on magnifying your authority online and minimizing lost funnel traffic.
A Funnel HUB puts all your funnels, offers, reviews, blogs, your movement, attractive character, and social media in one place, so you can sell more, get the most out of your paid ads, and show up when people are searching for you.
What Is The "Shadow Sales Funnel"?
- The Shadow Sales Funnel is created in the wake of all of the traffic that is going to your sales funnels. Only a small portion, maybe 4%, are ready to buy your product or service right away... the majority aren't yet ready to buy, they are skeptical about you or your offer, and begin searching elsewhere for proof to support a purchase from you or not.
-
They’re building a case, and don’t care if the case builds credibility and says “BUY” or the case discovers red flags that say “DON'T BUY”, they’re just trying to build a case.
- They search for your name, your business, your brand, + "reviews, scam, ripoff". They read articles and go to your blogs and podcasts, and dig into whatever information they can find. They want to know your background, who you are, what you do, and why they should trust you.
What they discover During their search Process
can make or break a potential sale
If they can't easily find information outside of your funnel
that dispels their doubt and builds trust
YOU WON’T GET THE BUSINESS
If search results don’t even have anything about you,
your business, or your offer on the first page,
much less in the top 2 or 3 listings which is where most traffic goes,
YOUR VISITOR DISAPPEARS
never to be seen or heard from again,
and they go find a different answer to their questions
and find someone else to buy from.
YOU'VE LOST THAT HUNGRY CUSTOMER TO YOUR COMPETITION
after spending all that time, effort and money
to hook and draw them into your funnel.
You know that not everyone is going to buy from you,
but don't fall into the trap of just chalking up these lost customers
to things out of your control like conversion rates, opt-ins, bounces, etc.
YOU ALREADY HAD THEM PARTIALLY HOOKED
you just didn't reel them in because
they left your squeeze page, landing page, or sales page,
and didn't find anything to support a decision to purchase from you.
Here's the sad reality...
THE MAJORITY OF YOUR FUNNEL TRAFFIC GOES SOMEWHERE ELSE
outside of your funnel to try to satisfy their legitimate concerns!
And you don't really get the chance to provide this information
within your funnel because its content is (appropriately) focused on the offer.
And here's the HUGE opportunity...
You NEED to have more than just your ads and your funnels.
YOU NEED TO GIVE THEM YOUR MOVEMENT, YOUR REVIEWS,
YOUR ATTRACTIVE CHARACTER, YOUR MISSION
The Funnel HUB gives you this opportunity...
to provide your potential customer the information they need to
DISPEL THEIR SKEPTICISM, GAIN THEIR TRUST, AND BUILD YOUR CREDIBILITY
If you feel your business could benefit from
influencing and controlling the content your potential customers find
when investigating your business,
that's where I come in.
What they discover
During their search
can make or break
a potential sale
When You Implement A Funnel HUB Strategy
You TAKE Better CONTROL Of
What Your Potential Customers See
And Are NO Longer At The MERCY Of
Whatever They Come Across
The Funnel HUB’s content is designed to
CAPTURE ATTENTION AND OVERCOME DOUBT & SKEPTICISM
and ultimately direct the viewers back to where we want them to go.
Its unique structure and depth of content allows
Google to connect all your other content together and
HELP YOU RANK AT THE TOP OF SEARCH RESULTS
for your brand name, your courses, your products, your offers.
The Funnel HUB strategy is proven to remarkably increase SEO,
not only for your website, but also for your social accounts, giving you back the control to
DIRECTLY INFLUENCE WHAT INFORMATION YOUR POTENTIAL CLIENTS DISCOVER
to overcome their skepticism and build trust.
A Funnel HUB isn’t just another website,
its secret sauce is the underlying design and principles of
Russell Brunson's best selling digital marketing book Expert Secrets that
CREATES THE RESULT YOU DESIRE
Launching your Funnel HUB is the single most strategic move you can make in your business.
Russell Brunson from ClickFunnels calls it
“THE MOST IMPORTANT FUNNEL OF ALL”
Your potential customers will see what you want them to see,
and the amount of value that you will get from that is enormous...
You will gain your target audience's trust
You will dispel any skepticism they may have
You will become the obvious choice amongst your competitors
You will be chosen more often
You will get more leads
You will get more calls
You will get more sales
There are lots of digital agencies out there
banging out cookie-cutter websites,
handcuffing your content in attempts to increase SEO,
and not utilizing proven marketing concepts.
Don't be another victim of theirs!
Don't settle for their incompetence!
I CUSTOMIZE YOUR Funnel HUB
to ensure maximum ROI, and work with you
through the whole process to ensure it is a
TRUE REPRESENTATION OF YOUR BUSINESS
As a bonus, not only will your Funnel HUB leap to the top of search results,
but your social media accounts will as well.
The result is you gaining a much STRONGER DOMINANCE over your brand’s name and terms,
optimizing the Shadow Sales Funnel by placing your brand's pages at the top of a searcher’s results.
When You Implement A Funnel HUB Strategy
You TAKE Better CONTROL Of
What Your Potential Customers See
And Are NO Longer At The MERCY Of
Whatever They Come Across
The Funnel HUB’s content is designed to
CAPTURE ATTENTION AND
OVERCOME DOUBT & SKEPTICISM
and ultimately direct the viewers
back to where we want them to go.
Its unique structure and depth of content
allows Google to connect
all your other content together and
HELP YOU RANK AT THE
TOP OF SEARCH RESULTS
for your brand name, your courses,
your products, your offers.
The Funnel HUB strategy is proven to
remarkably increase SEO, not only
for your website, but also for your social
accounts, giving you back the control to
DIRECTLY INFLUENCE WHAT INFORMATION YOUR POTENTIAL CLIENTS DISCOVER
to overcome skepticism and build trust.
A Funnel HUB isn’t just another
website, its secret sauce is the
underlying design and principles of
Russell Brunson's best selling digital
marketing book Expert Secrets that
CREATES THE RESULT YOU DESIRE
Launching your Funnel HUB is
the single most strategic move
you can make in your business.
Russell Brunson from ClickFunnels calls it
“THE MOST IMPORTANT FUNNEL OF ALL”
Your potential customers will see
what you want them to see,
and the amount of value that you will get
from that is enormous...
YOU WILL GAIN YOUR
TARGET AUDIENCE'S TRUST
YOU WILL DISPEL ANY
SKEPTICISM THEY MAY HAVE
YOU WILL BECOME THE OBVIOUS CHOICE AMONGST YOUR COMPETITORS
YOU WILL BE CHOSEN MORE OFTEN
YOU WILL GET MORE LEADS
YOU WILL GET MORE CALLS
YOU WILL GET MORE SALES
There are lots of digital agencies out there
banging out cookie-cutter websites,
handcuffing your content in attempts
to increase SEO, and not
utilizing proven marketing concepts.
Don't be another victim of theirs!
Don't settle for their incompetence!
I CUSTOMIZE YOUR Funnel HUB
to ensure maximum ROI, and work with you
through the whole process to ensure it is a
TRUE REPRESENTATION OF YOUR BUSINESS
As a bonus, not only will your Funnel
HUB leap to the top of search results,
but your social media accounts will as well.
The result is you gaining a much
STRONGER DOMINANCE
over your brand’s name and terms,
optimizing the Shadow Sales Funnel
by placing your brand's pages
at the top of a searcher’s results.
COMMUNICATE
CONNECT
CONVERT
EFFECTIVELY SHARE YOUR MESSAGE
On top of bringing together all of your funnels, ads, offers, blogs, and social media, a Funnel HUB also effectively communicates your movement, demonstrates your attractive character, explains your new opportunity, and attracts people into your tribe.
BUILD A RELATIONSHIP
A Funnel HUB allows you to forge that personal connection with your site visitors that sparks their interest and keeps them reading, so they have no doubt in their minds that your product or service is exactly what they’re looking for.
CREDIBILITY = SALES
A Funnel HUB provides you the online presence, control, and credibility to frame your brand as the only logical solution to your potential customers’ needs. Your content dominates Search Engine Results, and customers are now more likely to choose YOUR business.
COMMUNICATE
EFFECTIVELY SHARE YOUR MESSAGE
On top of bringing together all of your funnels, ads, offers, blogs, and social media, a Funnel HUB also effectively communicates your movement, demonstrates your attractive character, explains your new opportunity, and attracts people into your tribe.
CONNECT
BUILD A RELATIONSHIP
A Funnel HUB allows you to forge that personal connection with your site visitors that sparks their interest and keeps them reading, so they have no doubt in their minds that your product or service is exactly what they’re looking for.
CONVERT
CREDIBILITY = SALES
A Funnel HUB provides you the online presence, control, and credibility to frame your brand as the only logical solution to your potential customers’ needs. Your content dominates Search Engine Results, and customers are now more likely to choose YOUR business.
"But, your Funnel HUB looks just like any other website"
Eventhough the Funnel Hub looks like a traditional website, its strategy is completely different.
It helps your company attract and convert those 96% of visitors that would've otherwise been lost due to the "Shadow Sales Funnel".
It improves your company's "Digital Footprint" by implementing best practices for Search Engine Optimization (SEO),
so you can better manage and control your traffic.
It takes the guesswork and confusion out of digital marketing with proven strategies from Russell Brunson's best selling digital marketing book Expert Secrets.
"But, your Funnel HUB looks
just like any other website"
Eventhough the Funnel Hub
looks like a traditional website,
its strategy is completely different.
It helps your company attract and convert those 96% of visitors that would've otherwise been lost due to the "Shadow Sales Funnel".
It improves your company's "Digital Footprint" by implementing best practices
for Search Engine Optimization (SEO),
so you can better manage
and control your traffic.
It takes the guesswork and confusion out of digital marketing with proven strategies from Russell Brunson's best selling digital marketing book Expert Secrets.
"Yeah, But What’s the difference
between a Website and a Funnel HUB?"
"Yeah, But What’s the difference
between a Website
and a Funnel HUB?"
No matter how fancy your website is,
if you don’t have a proven
PHILOSOPHY and STRATEGY
behind it, you will lose out on
so many potential leads and sales.
Visiting many websites feels more like
walking into a MEGA WalMart
and trying to find the object you desire...
too many aisles, choices, and distractions
to easily find your item.
MOST WEBSITES ARE REALLY
JUST DIGITAL BROCHURES
full of information
(often times excessively confusing),
but they aren’t designed to
get you a specific result.
A FUNNEL HUB IS DESIGNED
TO GET YOU A SPECIFIC RESULT
by taking visitors on a journey,
guiding them to take the different
actions that YOU want them to take.
When people go searching to find out
more about who you are and what you do,
they find your Funnel HUB,
which ties together everything
someone needs to find out about you
in ONE simple centralized ‘HUB’.
IT FILLS ALL YOUR MARKETING HOLES
so you can preserve
more leads and customers
who would have otherwise been lost.
That’s the difference between
websites and Funnel HUBs...
the STRATEGY behind
how and why you build them.
Websites can get your visitors lost
in a maze of information and confusion,
FUNNEL HUBS WILL GET YOUR VISITORS
TO PULL OUT THEIR CREDIT CARD
because it’s taking them by the hand
and guiding them to take the actions
that you want them to take.
It looks like a website,
but it acts much differently.
IT ACTS SMARTER!
"But, What If I Already Have A Website?"
Most companies have websites today,
but what good is a website that aesthetically
"looks good" but doesn't convert visitors into customers?
Yes, design is important, but it also has to be paired with
what the content is actually DOING, and what it is SAYING.
A BEAUTIFUL WEBSITE THAT DOESN'T CONVERT
or doesn't get the visitor delving deeper into your business,
or doesn’t overcome any of their doubts or skepticism,
IS NOT A GOOD WEBSITE
Having a website,
and having a Funnel HUB,
are two very different things.
YOUR FUNNEL HUB AND WEBSITE WILL COMPLEMENT EACH OTHER
"But, What If I Already
Have A Website?"
Most companies have websites today,
but what good is a website that aesthetically
"looks good" but doesn't convert
visitors into customers?
Yes, design is important, but it also
has to be paired with what the content is
actually DOING, and what it is SAYING.
A BEAUTIFUL WEBSITE
THAT DOESN'T CONVERT
or doesn't get the visitor
delving deeper into your business,
or doesn’t overcome
any of their doubts or skepticism,
IS NOT A GOOD WEBSITE
Having a website,
and having a Funnel HUB,
are two very different things.
YOUR FUNNEL HUB AND WEBSITE
WILL COMPLEMENT EACH OTHER
"But Anyone Could Create A Funnel HUB, Why Should I Choose You?"
Today it seems like everyone and their dog claims to be a web designer.
Do you really want your business's digital impression
designed by an inexperienced do-it-yourselfer,
or worse yet some snot-nosed kid who just wants to hurry up
and finish your website so he can watch more anime cartoons?
And yes, there are many free website builder applications,
and they all use graphic drag and drop so you don't need to
learn how to code in HTML to create the web page,
but they actually come with a hefty "hidden price"...
what about all the critical decisions of "what to say” and "in what order”?
How should you layout your page so that it passes the "3 second rule"?
How do you intuitively guide your viewer to take the action you want them to take?
How do you ensure your CONTENT comes out on top when people search for your products/services?
How do you make your PAGES look professional, draw the user in, and make them want to explore further?
How To blend proven marketing strategies with your business's message, without it looking clinical or cold?
"But Anyone Could Create A Funnel HUB, Why Should I Choose You?"
Today it seems like everyone and
their dog claims to be a web designer.
Do you really want your business's
digital impression designed by some
inexperienced do-it-yourselfer,
or some kid who just wants to hurry up
and finish your website so he can
watch more anime cartoons?
And yes, there are many free website
builder applications, and they all use
graphic drag and drop so you don't need
to learn how to code in HTML
to create the web page,
but they actually come with
a hefty "hidden price"...
what about all the critical decisions of
"what to say” and "in what order”?
How should you layout your page so that it passes the "3 second rule"?
How do you intuitively guide your
viewer to take the action
you want them to take?
How do you ensure your CONTENT
comes out on top when people
search for your products/services?
How do you make your PAGES look
professional, draw the user in, and
make them want to explore further?
How To blend proven marketing
strategies with your business's
message, without it looking
clinical or cold?
You've heard the saying
"A rose is a rose is a rose?"
Well, some people think
"A website is a website is a website,
as long as clicking the buttons
takes you where you want to go,
who cares how it looks, or how it's
designed, or how fast you get there? "
That's like saying
"A Hyundai and a Lamborghini
are both just cars,
as long as stepping on the gas
takes you where you want to go,
who cares how it looks, or how it's
designed, or how fast you get there? "
We don't think a Hyundai
and a Lamborghini are both just cars,
WE APPRECIATE THE VAST DIFFERENCE
IN THEIR QUALITY, PERFORMANCE,
REPUTATION, AND STATUS
We hope you feel the same way.
What Kind Of Impression Do You Want To Make?
When a potential customer actually
clicks onto your site, they go into
an enhanced judgmental mode:
DOES YOUR SITE LOOK PROFESSIONAL?
DOES IT LOOK LIKE
YOU HAVE YOUR ACT TOGETHER?
DOES YOUR SITE DRAW VIEWERS IN
TO EXPLORE YOUR BRAND FURTHER?
These are the questions you must be
asking yourself to present
PROFESSIONALISM, KNOWLEDGE, EXPERIENCE, AND A KNACK FOR AESTHETICS
Think about visiting a site like
looking for a place to eat in a new city.
When you walk into a restaurant
you are instantly judging its appearance,
cleanliness, and menu far before
you commit to getting a table.
The exact same is true of visiting
a website, and you have to ensure
that your HUB is enticing.
When bringing passive customers through
your Funnel HUB, it is imperative that you
check as many boxes for them as possible,
FURTHER CEMENTING YOUR BUSINESS AS
SOMEONE TO WORK WITH AND BUY FROM
If implemented correctly, you will frame
YOUR BRAND AS THE ONLY LOGICAL
SOLUTION TO YOUR POTENTIAL
CUSTOMERS’ NEEDS
How BIG Is Your Shadow Sales Funnel?
or
What is the true cost of
NOT Having a Funnel HUB?
Here's an example for demonstrating how much money is potentially lost to your Shadow Sales Funnel. This is no way a guarantee, and you can easily plug in your own branded keyword search numbers to give you a more accurate idea of what NOT having a Funnel HUB is costing you.
Let's assume...
- You are currently losing 96% of your funnel traffic to the Shadow Sales Funnel.
- The keyword searches for your personal name, your brand name, your company's name, and your branded product name are 5,000 per month, or 60,000 per year.
- You decide to implement a Funnel HUB, and it is creating a better experience of communicating who you are, what you are about, how your customers can work with you, the results your customers can expect, and is showing your content high in search results.
- So now, instead of losing 96% of your funnel traffic to the Shadow Sales Funnel you are now only losing 94%... converting into customers only an additional 2% more of those eager visitors who actively searched for YOUR BRAND and visited your funnel... a very modest estimate.
- A common core offer price of $997
Branded Conversion Additional Retained Core Offer Potential
Searches Rate Increase Customers Price Lost Revenue
60,000/yr x 2% = 1,200 x $997 = $1.19 Million
That's $1.19 Million in lost revenue every year, all because you didn't have a Funnel HUB so your hungry customers couldn't find the information they required to destroy their doubt, gain trust, build credibility, and justify buying from you.
And this is just for the core offer, not taking into account any of your upsells or higher value ladder items.
If you would like me to provide you a customized accurate example for your business based on your branded keywords and offer price, click below to make an appointment to discuss this further.
or
What is the true
Cost Of NOT Having
a Funnel HUB?
Here's an example for demonstrating how much money is potentially lost to your Shadow Sales Funnel. This is no way a guarantee, and you can easily plug in your own branded keyword search numbers to give you a more accurate idea of what NOT having a Funnel HUB is costing you.
Let's assume...
- The keyword searches for your personal name, your brand name, your company's name, and your branded product name are 5,000 per month, or 60,000 per year.
-
You are currently losing 96% of your funnel traffic to the Shadow Sales Funnel. (industry average)
- You decide to implement a Funnel HUB, and it is creating a better experience of communicating who you are, what you are about, how your customers can work with you, the results your customers can expect, and is showing your content high in search results.
- So now, instead of losing 96% of your funnel traffic to the Shadow Sales Funnel you are now only losing 94%... converting into customers only an additional 2% more of those eager visitors who actively searched for YOUR BRAND and visited your funnel... a very modest estimate.
- A common core offer price of $997
Branded Searches 60,000/yr
Conversion Rate Increase x 2%
Additional Customers = 1,200
Core Offer Price x $ 997
Potential Lost Revenue = $1.19 Million
That's $1.19 Million in lost revenue every year, all because you didn't have a Funnel HUB so your hungry customers couldn't find the information they required to destroy their doubt, gain trust, build credibility, and justify buying from you.
And this is just for the core offer, not taking into account any of your upsells or higher value ladder items.
If you would like me to provide you a customized accurate example for your business based on your branded keywords and offer price, click below to make an appointment to discuss this further.
What Is The Actual Cost Of
A Funnel HUB?
Here Are All The
BENEFITS & FEATURES
You Will Get
Here's What
YOUR INVESTMENT
Will Cost ($NZD)
BRAND IDENTITY
- Consistency In Colors and Graphics
- Authentic Professional Photography
- Branded Consistent Typography
- Full width design, mobile responsive
PERSONA-BASED CONVERSION COPY
- Clear Calls to Next Step of Action on Each Page
- Headlines/Copy define audience, needs & pain points
- Balance of space and text
NEW OPPORTUNITY STRATEGY
- Clear differentiation points stated
- Priorities presented in a clear & hierarchical way
- Results/comparative benefits listed
STRATEGIC ENGAGEMENT LOOPS
- Lead magnet available
- Email List opt-in present
- Value content recently posted
- Retargeting enabled
SUPPORTING EVIDENCE
- Reviews or Testimonials displayed
- Case studies demonstrated
- Trust signals shown
Since each business offers
different products and services,
their required customizations
and number of pages could vary greatly,
so there is no way I could provide
an accurate standard price
for creating a Marketing HUB.
I could, however, provide a price range
based on the size of the Marketing HUB:
6 pages: $ 6,000
10 pages: $ 8,000
14 pages: $10,000
Please bear in mind that
this is just a rough guide,
so a small simple HUB
could lower these costs,
whereas a large complex HUB
desiring additional customizations
could increase these costs.
Rest assured that before anything is signed
or any commitments from you are made,
you will be provided with a quote detailing
EXACTLY what you will get and
PRECISELY what it will cost.
What Is The
Actual Cost Of
A Funnel HUB?
Here Are All The
BENEFITS & FEATURES
You Will Get
BRAND IDENTITY
- Consistency In Colors and Graphics
- Authentic Professional Photography
- Branded Consistent Typography
- Full width design, mobile responsive
PERSONA-BASED CONVERSION COPY
- Clear Calls to Action on Each Page
- Headlines/Copy define audience,
needs & pain points
- Balance of space and text
NEW OPPORTUNITY STRATEGY
- Clear differentiation points stated
- Priorities presented in a clear
& hierarchical way
- Results/comparative benefits listed
STRATEGIC ENGAGEMENT LOOPS
- Lead magnet available
- Email List opt-in present
- Value content recently posted
- Retargeting enabled
SUPPORTING EVIDENCE
- Reviews or Testimonials displayed
- Case studies demonstrated
- Trust signals shown
Here's What
YOUR INVESTMENT
Will Cost ($NZD)
Since each business offers
different products and services,
their required customizations
and number of pages could vary greatly,
so there is no way I could provide
an accurate standard price
for creating a Marketing HUB.
I could, however, provide a price range
based on the size of the Marketing HUB:
6 pages: $ 9,000
10 pages: $13,000
14 pages: $17,000
Please bear in mind that
this is just a rough guide,
so a small simple HUB
could lower these costs,
whereas a large complex HUB
desiring additional customizations
could increase these costs.
Rest assured that before anything is signed
or any commitments from you are made,
you will be provided with a quote detailing
what you will get and
what it will cost.
QUIT SACRIFICING YOUR COMPETITIVE ADVANTAGE
IF YOU’RE NOT REGAINING CONTROL AND INFLUENCE OVER What's Available Online About Your Business,
AND DIRECTING YOUR POTENTIAL CLIENT WHERE YOU WANT THEM TO GO TO OVERCOME SKEPTICISM AND BUILD TRUST,
YOU WILL CONTINUE TO NEEDLESSLY LOSE BUSINESS TO YOUR COMPETITORS
A FUNNEL HUB CAN HELP!
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All Rights Reserved
Contact
Address: 581a West Coast Rd., Oratia, Auckland, 0604
Phone: +64 28 458-5510
Email: mark@waybeyondreach.com