SERVICES - Marketing HUBs
Regain Control of Your Traffic
& Convert Curious Viewers into Engaged Customers
People who are CONSIDERING buying your products or services are doing their own due diligence (searches, reviews, content, blogs, credibility research) to form their opinion of whether or not to buy from you.
A MarketingHUB gives you control over much
of what they will encounter during their research.
Things Have Changed...
- The internet has evolved tremendously over the past decade, and the way people make purchasing decisions has changed... decision making begins in the digital space. If your business doesn’t have a strong digital presence, you’re likely to get left in the dust.
- Despite the constantly changing landscape of the internet, how much has your website changed in that time? Many businesses are stuck in the old ways of website marketing, and unfortunately many web design agencies encourage this trend by failing to evolve their approach to web design for their clients.
- At Way Beyond Reach, I’ve upgraded from traditional websites to Marketing HUBs, which are designed to help local businesses claim their market online through dramatically improved search results and speaking directly to their target audience so they acquire more leads, conversions, and continue their growth.
- When new potential customers visit your site they are skeptical about you or your offer, and are searching for proof to support a purchase from you or not. They’re building a case, and don’t care if the case builds credibility and says “BUY” or the case discovers red flags that say “DON'T BUY”, they’re just trying to build a case.
- They search for your name, your business, your brand, + "reviews, scam, ripoff". They read reviews, articles, and blogs, and dig into whatever information is provided to them.
If you don’t ensure that your audience is discovering what you want them to discover,
and protect them from whatever nefarious and unreliable content they may find,
you won't become the obvious choice and
YOU WON’T GET THE BUSINESS
If they come across some negative indicators,
such as obscure old reviews or independent articles warning potential customers
about your products or services, telling viewers to stay away from you,
YOU RISK NOT GAINING YOUR AUDIENCE'S TRUST
and no trust means no leads or sales.
Even neutral sentiment says little about your brand,
with search results linking to unrelated sites,
GIVING YOUR BRAND AN APPEARANCE OF UNIMPORTANCE
I get it, and I see this all the time,
once a business has their website up and running and it "looks good"
they are so busy focusing on their day-to-day business that they
NEGLECT TO UPDATE THEIR WEBSITE
or monitor its performance and results,
and then they wonder why their business is suffering.
If you feel your business could benefit from
influencing and controlling the content your potential customers find
when investigating your business,
that's where a Marketing HUB comes in.
If you don’t ensure that your audience is discovering what you want them to discover,
and protect them from whatever nefarious and unreliable content they may find,
you won't become the obvious choice and
YOU WON’T GET THE BUSINESS
If they come across some negative indicators,
such as obscure old reviews or independent articles warning potential customers
about your products or services, telling viewers to stay away from you,
YOU RISK NOT GAINING
YOUR AUDIENCE'S TRUST
and no trust means no leads or sales.
Even neutral sentiment says
little about your brand,
with search results linking
to unrelated sites,
GIVING YOUR BRAND AN
APPEARANCE OF UNIMPORTANCE
I get it, and I see this all the time,
once a business has their website up
and running and it "looks good"
they're so busy focusing on their
day-to-day business that they
NEGLECT TO UPDATE THEIR WEBSITE
or monitor its performance and results,
and then they wonder why
their business is suffering.
If you feel your business could benefit from
influencing and controlling the content
your potential customers find
when investigating your business,
that's where a Marketing HUB comes in.
A Marketing HUB Can
Control What they discover
during their search process...
Which can make or break
a potential sale
When You Implement A Marketing HUB Strategy
You TAKE Better CONTROL Of
What Your Potential Customers See
And Are NO Longer At The MERCY Of
Whatever They Come Across
The Marketing HUB's content is designed to
CAPTURE ATTENTION AND OVERCOME DOUBT & SKEPTICISM
and ultimately direct the viewers back to where we want them to go.
Its unique structure and depth of content allows
Google to connect all your other content together and
HELPS YOU RANK AT THE TOP OF SEARCH RESULTS
for your brand name, your courses, your products, your offers.
The Marketing HUB strategy is proven to remarkably increase SEO,
not only for your website, but also for your social accounts, giving you back the control to
DIRECTLY INFLUENCE WHAT INFORMATION YOUR POTENTIAL CLIENTS DISCOVER
to overcome skepticism and build trust.
A Marketing HUB isn’t just another website,
its secret sauce is the underlying design and principles of
Russell Brunson's best selling digital marketing book Expert Secrets that
CREATES THE RESULT YOU DESIRE
Your potential customers will see what you want them to see,
and the amount of value that you will get from that is enormous...
You will gain your target audience's trust
You will dispel any skepticism they may have
You will become the obvious choice amongst your competitors
You will be chosen more often
You will get more leads
You will get more calls
You will get more sales
When You Implement
A Marketing HUB Strategy
You TAKE Better CONTROL Of
What Your Potential Customers See
And Are NO Longer At The MERCY Of
Whatever They Come Across
The Marketing HUB's content is designed to
CAPTURE ATTENTION AND
OVERCOME DOUBT & SKEPTICISM
and ultimately direct the viewers back
to where we want them to go.
Its unique structure and depth of content
allows Google to connect
all your other content together and
HELPS YOU RANK AT THE
TOP OF SEARCH RESULTS
for your brand name, your courses,
your products, your offers.
The Marketing HUB strategy is proven to remarkably increase SEO, not only for
your website, but also for your social accounts, giving you back the control to
DIRECTLY INFLUENCE WHAT INFORMATION
YOUR POTENTIAL CLIENTS DISCOVER
to overcome skepticism and build trust.
A Marketing HUB isn’t just another
website, its secret sauce is the
underlying design and principles of
Russell Brunson's best selling digital marketing book Expert Secrets that
CREATES THE RESULT YOU DESIRE
Your potential customers will see
what you want them to see,
and the amount of value that you will get
from that is enormous...
You will gain your
target audience's trust
You will dispel any
skepticism they may have
You will become the obvious choice amongst your competitors
You will be chosen more often
You will get more leads
You will get more calls
You will get more sales
There are lots of digital agencies out there
banging out cookie-cutter websites,
handcuffing your content in attempts
to increase SEO, and not
utilizing proven marketing concepts.
Don't be another victim of theirs!
Don't settle for their incompetence!
I CUSTOMIZE YOUR Marketing HUB
to ensure maximum ROI, and work with you
through the whole process to ensure it is a
TRUE REPRESENTATION OF YOUR BUSINESS
that will encourage repeat customers.
As a bonus, not only will your Marketing HUB leap to the top of search results,
but your social media accounts will as well.
The result is you gaining a much
STRONGER DOMINANCE
over your brand’s name and terms,
and placing your brand's pages
at the top of a searcher’s results.
STRATEGIZE
CONNECT
CONVERT
MAGNIFY YOUR AUTHORITY ONLINE
MarketingHUBs organize all of your info, blogs, posts, products, offers, and social media in one place, so you'll get the most out of your paid ads, and control what people are finding when they search for you. This is paramount to establishing your brand, and giving your name presence and authority.
BUILD A RELATIONSHIP
A Marketing HUB allows you to forge that personal connection with your site visitors that sparks their interest, engages them, and keeps them reading, so they have no doubt in their minds that your product or service is exactly what they’re looking for.
TURN CURIOSITY INTO SALES
Now that you can better control what information comes up on search results for those considering buying your products/services, you have a much stronger chance to dispel any doubt or skepticism they may have, and build trust, helping them form their opinion of whether or not to buy from you.
STRATEGIZE
MAGNIFY YOUR AUTHORITY ONLINE
MarketingHUBs organize all of your info, blogs, posts, products, offers, and social media in one place, so you'll get the most out of your paid ads, and control what people are finding when they search for you. This is paramount to establishing your brand, and giving your name presence and authority.
CONNECT
BUILD A RELATIONSHIP
A Marketing HUB allows you to forge that personal connection with your site visitors that sparks their interest, engages them, and keeps them reading, so they have no doubt in their minds that your product or service is exactly what they’re looking for.
CONVERT
TURN CURIOSITY INTO SALES
Now that you can better control what comes up on search results for those considering buying your products/services, you have a much stronger chance to dispel any doubt or skepticism they may have, and build trust, helping them form their opinion of whether or not to buy from you.
A MarketingHUB provides you the online presence, control, and credibility to frame your brand as the only logical solution to your potential customers’ needs.
Your pages, your content, your blogs, your products, and your offers are shown at the top of Search Engine Results, and customers are now more likely to choose YOUR business.
"But, your Marketing HUB looks just like any other website"
Eventhough the Marketing HUB looks like a traditional website, its strategy is completely different.
It improves your company's "Digital Footprint" by implementing
best practices for Search Engine Optimization (SEO),
so you can better manage and control your traffic.
It helps your company attract and convert those visitors that would've otherwise
been lost due to whatever content they came across during their research.
It takes the guesswork and confusion out of digital marketing with proven strategies from
Russell Brunson's best selling digital marketing book Expert Secrets.
"But, your Marketing HUB looks
just like any other website"
"Yeah, But What’s the difference
between a Website and a Marketing HUB?"
"Yeah, But What’s the difference
between a Website
and a Marketing HUB?"
"But, What If I Already Have A Website?"
Most companies have websites today,
but what good is a website that aesthetically
"looks good" but doesn't convert visitors into customers?
Yes, design is important, but it also has to be paired with
what the content is actually DOING, and what it is SAYING.
A BEAUTIFUL WEBSITE THAT DOESN'T CONVERT
or doesn't get the visitor delving deeper into your business,
or doesn’t overcome any of their doubts or skepticism,
IS NOT A GOOD WEBSITE
Having a website,
and having a Marketing HUB,
are two very different things.
YOUR MARKETING HUB AND WEBSITE WILL COMPLEMENT EACH OTHER
"But, What If I Already
Have A Website?"
"But Anyone could create a marketing HUB, Why should I choose you?"
Today it seems like everyone and their dog claims to be a web designer.
Do you really want your business's digital impression designed by some inexperienced do-it-yourselfer,
or some kid who just wants to rush through and finish your cookie-cutter website so he can watch more anime cartoons?
And yes, there are many free website builder applications out there, and they all use graphic drag
and drop so you don't need to learn how to code in HTML to create the web page,
but they actually come with a hefty "hidden price"...
what about all the critical decisions of "what to say” and "in what order”?
HOW SHOULD YOU LAYOUT YOUR PAGE SO THAT IT PASSES THE "3 SECOND RULE"?
HOW DO YOU INTUITIVELY GUIDE YOUR VIEWER TO TAKE THE ACTION YOU WANT THEM TO TAKE?
HOW DO YOU ENSURE YOUR CONTENT COMES OUT ON TOP WHEN PEOPLE SEARCH FOR YOUR PRODUCTS/SERVICE?
HOW DO YOU MAKE YOUR PAGES LOOK PROFESSIONAL, DRAW THE USER IN, AND MAKE THEM WANT TO EXPLORE FURTHER?
HOW TO BLEND PROVEN MARKETING STRATEGIES WITH YOUR BUSINESS'S MESSAGE, WITHOUT IT LOOKING CLINICAL OR COLD?
You've heard the saying
"A rose is a rose is a rose?"
Well, some people think
"A website is a website is a website,
as long as clicking the buttons takes you where you want to go,
who cares how it looks, or how it's designed, or how fast you get there? "
That's like saying
"A Hyundai and a Lamborghini are both just cars,
as long as stepping on the gas takes you where you want to go,
who cares how it looks, or how it's designed, or how fast you get there? "
We don't think a Hyundai and a Lamborghini are both just cars,
WE APPRECIATE THE VAST DIFFERENCE IN THEIR
QUALITY, PERFORMANCE, REPUTATION, AND STATUS
We hope you feel the same way.
Today it seems like everyone and
their dog claims to be a web designer.
Do you really want your business's
digital impression designed by some inexperienced do-it-yourselfer,
or some kid who just wants to rush through
and finish your cookie-cutter website
so he can watch more anime cartoons?
And yes, there are many free website
builder applications out there,
and they all use graphic drag
and drop so you don't need to
learn how to code in HTML
to create the web page,
but they actually come
with a hefty "hidden price"...
what about all the critical decisions of
"what to say” and "in what order”?
HOW SHOULD YOU LAYOUT YOUR PAGE SO THAT IT PASSES THE "3 SECOND RULE"?
HOW DO YOU INTUITIVELY GUIDE YOUR VIEWER TO TAKE THE ACTION
YOU WANT THEM TO TAKE?
HOW DO YOU ENSURE YOUR CONTENT COMES OUT ON TOP WHEN PEOPLE
SEARCH FOR YOUR PRODUCTS/SERVICE?
HOW DO YOU MAKE YOUR PAGES LOOK PROFESSIONAL, DRAW THE USER IN, AND MAKE THEM WANT TO EXPLORE FURTHER?
HOW TO BLEND PROVEN MARKETING STRATEGIES WITH YOUR BUSINESS'S MESSAGE, WITHOUT IT LOOKING
CLINICAL OR COLD?
You've heard the saying
"A rose is a rose is a rose?"
Well, some people think
"A website is a website is a website,
as long as clicking the buttons
takes you where you want to go,
who cares how it looks, or how it's designed, or how fast you get there? "
That's like saying
"A Hyundai and a Lamborghini
are both just cars,
as long as stepping on the gas
takes you where you want to go,
who cares how it looks, or how it's designed, or how fast you get there? "
We don't think a Hyundai
and a Lamborghini are both just cars,
WE APPRECIATE THE VAST DIFFERENCE
IN THEIR QUALITY, PERFORMANCE, REPUTATION, AND STATUS
We hope you feel the same way.
What Kind Of Impression Do You Want To Make?
What Kind Of Impression
Do You Want To Make?
When a potential customer actually
clicks onto your site, they go
into an enhanced judgmental mode:
DOES YOUR SITE LOOK PROFESSIONAL?
DOES IT LOOK LIKE YOU HAVE
YOUR ACT TOGETHER?
DOES YOUR SITE DRAW VIEWERS IN
TO EXPLORE YOUR BRAND FURTHER?
These are the questions you must be
asking yourself to present
PROFESSIONALISM, KNOWLEDGE, EXPERIENCE, AND A KNACK FOR AESTHETICS
Think about visiting a site like
looking for a place to eat in a new city.
When you walk into a restaurant
you are instantly judging its appearance,
cleanliness, and menu far before
you commit to getting a table.
The exact same is true of visiting
a website, and you have to ensure
that your HUB is enticing.
When bringing passive customers through
your Marketing HUB, it's imperative that you
check as many boxes for them as possible,
FURTHER CEMENTING YOUR BUSINESS AS
SOMEONE TO WORK WITH AND BUY FROM
If implemented correctly, you will frame
YOUR BRAND AS THE ONLY LOGICAL
SOLUTION TO YOUR POTENTIAL
CUSTOMERS’ NEEDS
What Is The Actual Cost Of
A Marketing HUB?
Here Are All The
BENEFITS & FEATURES
You Will Get
Here's What
YOUR INVESTMENT
Will Cost ($NZD)
BRAND IDENTITY
- Consistency In Colors and Graphics
- Authentic Professional Photography
- Branded Consistent Typography
- Full width design, mobile responsive
PERSONA-BASED CONVERSION COPY
- Clear Calls to Next Step of Action on Each Page
- Headlines/Copy define audience, needs & pain points
- Balance of space and text
NEW OPPORTUNITY STRATEGY
- Clear differentiation points stated
- Priorities presented in a clear & hierarchical way
- Results/comparative benefits listed
STRATEGIC ENGAGEMENT LOOPS
- Lead magnet available
- Email List opt-in present
- Value content recently posted
- Retargeting enabled
SUPPORTING EVIDENCE
- Reviews or Testimonials displayed
- Case studies demonstrated
- Trust signals shown
Since each business offers
different products and services,
their required customizations and
number of pages could vary greatly,
so there is no way I could provide
an accurate standard price
for creating a Marketing HUB.
I could, however, provide a price range
based on the size of the Marketing HUB:
6 pages: $ 9,000
10 pages: $13,000
14 pages: $17,000
Please bear in mind that
this is just a rough guide,
so a small simple HUB
could lower these costs,
whereas a large complex HUB
desiring additional customizations
could increase these costs.
Rest assured that before anything is signed
or any commitments from you are made,
you will be provided with a quote detailing
what you will get and
what it will cost.
Here Are All The
BENEFITS & FEATURES
You Will Get
BRAND IDENTITY
- Consistency In Colors and Graphics
- Authentic Professional Photography
- Branded Consistent Typography
- Full width design, mobile responsive
PERSONA-BASED CONVERSION COPY
- Clear Calls to Action on Each Page
- Headlines/Copy define audience,
needs & pain points
- Balance of space and text
NEW OPPORTUNITY STRATEGY
- Clear differentiation points stated
- Priorities presented clearly & orderly
- Results/comparative benefits listed
STRATEGIC ENGAGEMENT LOOPS
- Lead magnet available
- Email List opt-in present
- Value content recently posted
- Retargeting enabled
SUPPORTING EVIDENCE
- Reviews or Testimonials displayed
- Case studies demonstrated
- Trust signals shown
Here's What
YOUR INVESTMENT
Will Cost ($NZD)
Since each business offers
different products and services,
their required customizations and
number of pages could vary greatly,
so there is no way I could provide
an accurate standard price
for creating a Marketing HUB.
I could, however, provide a price range
based on the size of the Marketing HUB:
6 pages: $ 9,000
10 pages: $13,000
14 pages: $17,000
Please bear in mind that
this is just a rough guide,
so a small simple HUB
could lower these costs,
whereas a large complex HUB
desiring additional customizations
could increase these costs.
Rest assured that before anything is signed
or any commitments from you are made,
you will be provided with a quote detailing
what you will get and
what it will cost.
QUIT SACRIFICING YOUR COMPETITIVE ADVANTAGE
IF YOU’RE NOT REGAINING CONTROL AND INFLUENCE OVER What's Available Online About Your Business,
AND DIRECTING YOUR POTENTIAL CLIENTS WHERE YOU WANT THEM TO GO TO OVERCOME SKEPTICISM AND BUILD TRUST,
YOU WILL CONTINUE TO NEEDLESSLY LOSE BUSINESS TO YOUR COMPETITORS
A MARKETING HUB CAN HELP!
IF YOU’RE NOT REGAINING CONTROL &
INFLUENCE OVER What's Available Online About Your Business AND
DIRECTING YOUR POTENTIAL CLIENTS
WHERE YOU WANT THEM TO GO TO
OVERCOME SKEPTICISM & BUILD TRUST,
YOU WILL CONTINUE TO NEEDLESSLY
LOSE BUSINESS TO YOUR COMPETITORS
A MARKETING HUB CAN HELP!
Copyright © 2024
All Rights Reserved
Contact
Address: 581a West Coast Rd., Oratia, Auckland, 0604
Phone: +64 28 458-5510
Email: mark@waybeyondreach.com